A ‘Golden’ ad campaign

A ‘Golden’ ad campaign

What do you do when you’re promoting a superhero with 1/10th the brand awareness of Spidey and friends?

You schedule your hero on a mock “Inside the Actor’s Studio,” of course.

The folks behind “Hellboy II: The Golden Army” have unleashed a series of funny ads including one in which Hellboy sits down with James Lipton himself.

Their chat can be seen on various TV commercials airing in the run-up to the film’s release this Friday. Another TV ad features Hellboy in a spot reminiscent of those “And now you know …” PSAs.

Smart marketing. Let’s hope the movie is just as canny.

(Photo Credit: Egon Endrenyi)

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

No related posts.

Leave a Comment