What do you do when you’re promoting a superhero with 1/10th the brand awareness of Spidey and friends?
You schedule your hero on a mock “Inside the Actor’s Studio,” of course.
The folks behind “Hellboy II: The Golden Army” have unleashed a series of funny ads including one in which Hellboy sits down with James Lipton himself.
Their chat can be seen on various TV commercials airing in the run-up to the film’s release this Friday. Another TV ad features Hellboy in a spot reminiscent of those “And now you know …” PSAs.
Smart marketing. Let’s hope the movie is just as canny.
(Photo Credit: Egon Endrenyi)
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