Check out the new film “Eagle Eye” and you’ll get a virtual Circuit City ad smack in the middle of the movie.
I get why product placement exists on TV. Modern gadgets like remote controls and TiVo mean viewers can skp commercials, so the networks have to pay for their broadcasts somehow.
Movies don’t get that excuse. People shell out good money to see them, and the films routinely make boatloads of cash – both in theaters and on DVD.
So why do we suffer ads?
Maybe because too many actors demand $20 million a picture salaries and the studios have to dredge up the cash somehow. Or because an action movie isn’t an action movie unless we see a dozen tractor trailers collide every 20 minutes.