I laughed, I cried …” – does anyone ever trust a movie advertisement including that kind of quote?
Movie blurbs represent a fine art, a balancing act between genuine praise and rank hyperbole.
I’ve had studios reach out to me to use my quotes, and the experiences have all gone well.
That isn’t always the case, apparently.
The New York Post’s Lou Lumenick relates a troubling experience with one of his movie quotes. Call it some creating coupling, but ultimately it’s deceptive advertising.
My experiences with movie blurbs have been mostly solid. The studio’s PR contacts typically reach out to me for approval, which I’ve always given.
One time a movie I raved about in The Washington Times, “Once in a Lifetime: The Extraordinary Story of the New York Cosmos,” used a four star rating on its DVD box and said the review came from “The Times.” Hmm …
(Photo: Movie goers may have reason to “Doubt” the veracity of some movie blurbs these days.)
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I can’t stand when they use one or two words in an ad. Like, “Terrific!” or “Must See!”. When the review actually reads, “This movie is terrific, compared to the last piece of garbage this director put out”. Or, ‘compared to a root canal, this movie is a must see”. OOOOFFFAAA! There ought to be a law. Actually, I thought there was one.
And don’t even get me started on quotes from people that I’ve never even heard of. Like, “four stars, this is Oscar material!” – Billy Bob Nobody, The Entertainment Times, Daily, Union, Dispatch, Online Midnight Editor. Are these people on the take or are these critics created by the studios for the express purpose of creating ad blurbs?