The folks behind “Away We Go” think they have another “Juno” on their hands.
“Away,” which stars Maya Rudolph and John Krasinski as soon-to-be parents, is getting the kind of media push too few indie films receive. Suddenly, TV spots for the film are cropping up all over, and the movie ads in the local paper just keep getting bigger – and more packed with critical raves.
Repeating the “Juno” success story won’t be that easy, even if the extra advertising nudged “Away” into the top 10 over the weekend.
The movie’s alarmingly high levels of quirk, from the soundtrack to the wackier than wacky characters, makes it look rather “Juno”-esque. But the movie can’t replicate the charm or the humanity of Diablo Cody’s Oscar winning tale.
You can see the gears grinding behind every convoluted situation and character. Few audience members will embrace Burt and Verona like they did young Juno and Paulie.
It’s great to see a studio throw its weight behind an independent film, especially during the brutal summer months. But “Away We Go” isn’t the right choice for such a promotional barrage.
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‘Go’ gets rare indie push
June 30, 2009
The folks behind “Away We Go” think they have another “Juno” on their hands.
“Away,” which stars Maya Rudolph and John Krasinski as soon-to-be parents, is getting the kind of media push too few indie films receive. Suddenly, TV spots for the film are cropping up all over, and the movie ads in the local paper just keep getting bigger – and more packed with critical raves.
Repeating the “Juno” success story won’t be that easy, even if the extra advertising nudged “Away” into the top 10 over the weekend.
The movie’s alarmingly high levels of quirk, from the soundtrack to the wackier than wacky characters, makes it look rather “Juno”-esque. But the movie can’t replicate the charm or the humanity of Diablo Cody’s Oscar winning tale.
You can see the gears grinding behind every convoluted situation and character. Few audience members will embrace Burt and Verona like they did young Juno and Paulie.
It’s great to see a studio throw its weight behind an independent film, especially during the brutal summer months. But “Away We Go” isn’t the right choice for such a promotional barrage.
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