Twitter might not have the clout movie marketers think it has.
An informal survey conducted by MovieTickets.com reveals audiences aren’t hung up on what they read on the popular social media site.
The movie Web site posted an online survey asking visitors if Tweet-reviews “affected their desire to see a film,” and only 12 percent of the 1,139 respondents said “yes.”
A good percentage (30 percent) responded “What’s Twitter?” while 58 percent said a Tweet review Tweet didn’t affect the movies they choose to see at the cineplex.
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{ 2 comments… read them below or add one }
I’m not at all surprised. I think Twitter is more talked about than visited.
Like the internet itself, Twitter’s value in marketing is largely limited to those who actively use it for movie info and talk.