It’s one thing for an uber-duper-blockbuster wannabe to throw a few product placements into the mix.
Heck, how can a film studio finance both those transforming robots AND an Oscar-calibre script?
But why in the world is an emotional drama like “Love Happens” feature two glaring product placements?
The new film, opening wide tomorrow, features a scene in which the logo for a major telecom company is prominently displayed.
The second advertisement involves a shopping diversion to a certain home renovation chain.
The first instance isn’t jarring, especially since the logo isn’t visually integral to the sequence. But the second is a jarring note during an otherwise cathartic moment.
The placements do the film no favors.
(Photo: Aaron Eckhart and Jennifer Aniston share a moment during the new film “Love Happens.”/Universal Pictures)
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{ 5 comments… read them below or add one }
I couldn’t agree more. Product placement takes me right out of the movie. I watch movies to be entertained, not to be sold to. However, I don’t think the trend is going away.
Just recently I watched a movie with tons of product placement and I can’t remember what movie it was, but I do remember thinking, “they should be paying me to watch this movie!”
Funny, isn’t it? The anti-capitalist, anti-consumerist, anti-greed and art of art’s sake Hollywood is neck deep in product placement ads in their movies. Almost as if their moralistic stands are just so much posturing.
K – there’s so much hypocrisy in La La Land it’s hard to know where to start in tracking it all
You forgot the third product placement, Christian: Grey Goose Vodka. Apparently, based on the positioning, it’s the alcohol of choice for people trying to avoid facing reality and prefer a quick slug in their hotel rooms…
Good point, Dave! And there may have been others we both missed …