It’s one thing for an uber-duper-blockbuster wannabe to throw a few product placements into the mix.
Heck, how can a film studio finance both those transforming robots AND an Oscar-calibre script?
But why in the world is an emotional drama like “Love Happens” feature two glaring product placements?
The new film, opening wide tomorrow, features a scene in which the logo for a major telecom company is prominently displayed.
The second advertisement involves a shopping diversion to a certain home renovation chain.
The first instance isn’t jarring, especially since the logo isn’t visually integral to the sequence. But the second is a jarring note during an otherwise cathartic moment.
The placements do the film no favors.
(Photo: Aaron Eckhart and Jennifer Aniston share a moment during the new film “Love Happens.”/Universal Pictures)