James Cameron may be losing a key demographic for his latest film – women.
Cameron told Entertainment Weekly this week that while his films may seem like catnip for male movie goers, he doesn’t forget the ladies while on the set:
“When you’re making a movie that costs over $200 million, you don’t want to have a target audience. Your target audience is people with a pulse and $15 … secondly, I like women. I like how they think. I like how they see the world …”
“With ‘Avatar’ I set out to do a pretty male adventure movie … but what we found as we were editing the film was that the emotion was so strong, we just said, ‘F— it, it’s a love story.”
But MovieTickets.com suggests women aren’t exactly dying to see Cameron’s new film.
The site is reporting 78 percent of “Avatar” ticket buyers so far are male.
MovieTickets.com Executive Vice President Walt Borchers says the film’s content appeals to our inner fanboy.
“We don’t know that much about the story [yet]. It’s not portrayed as a love story by any means,” Borchers says. “I’m not sure if any of the female leads here are really identifiable with the story at this point.”
Cameron’s “Terminator” films gave female audiences a character with which they could identify, the spirited Sarah Connor. And don’t forget Ripley in “Aliens,” one of Hollywood’’s iconic female heroines.
The director made a rare stumble with “True Lies,” coaxing Jamie Lee Curtis into a mean-spirited strip tease sequence.
(Photo: James Cameron’s new film, “Avatar,” is attracting a mostly male audience according to movietickets.com. Here, Neytiri (Zoë Saldana, right) teaches Jake (Sam Worthington) the skills he’ll need to survive on Pandora. Photo credit: WETA )