Comment of the Week: Thoughts to make today’s movie stars tremble

Comment of the Week: Thoughts to make today’s movie stars tremble

Reader Brian John Murphy distilled the current plight of today’s movie star better than this film critic could:

There are no more movie stars because there are no more affordable movies. Good, bad or indifferent the admission to a movie at my local multiplex is $10.50. Twenty-one dollars (for you and your significant other) is a lot to risk on the entertainment value of a movie …especially when a Blu-ray disk costs only $5 more for unlimited viewings. Add soda, popcorn and candy to the tab and you are in the high $30s to low $40s. What movie star can GUARANTEE that this investment is going to come through for you? Today there are no great movie stars: Only stellar concepts, superb visuals (remember the movies are a VISUAL medium) and great storytelling can loosen that $21 at the box office.

It wasn’t Shia LeBeouf who made ‘Transformers’ a hit, but the FX. It obviously wasn’t Matt Damon who made the “Bourne” movies popular (or the magic would have carried over to “Green Zone”), but the story and action. Did anyone buy a ticket for “Up” because they yearned to hear Ed Asner’s voice characterization … or was it the touching story and superb animation?

The ways deals are being structured for actors lately seems to indicate that the studios and producers are starting to wake up to this new reality.

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