Curious how Hollywood will translate the bestselling “Freakonomics” to the big screen?
You can find out Sept. 22 – more than a week before the film hits theaters nationwide Oct. 1. And the best part is audiences can pay what they think the sneak peek is worth.
Tickets for the screenings are now available exclusively at MovieTickets.com, and filmgoers can pay anywhere from $.01 to $100 – assuming you fill out a short questionnaire.
The survey data will be examined by “Freakonomics” authors Stephen Dubner and Steven Levitt to see just what factors in to an audience’s willingness to pay for a movie ticket, a process mirroring part of the book.
The film version also looks at human behavior via case studies orchestrated by Oscar winning filmmakers like Rachel Grady and Heidi Ewing (“Jesus Camp”), Morgan Spurlock (“Super Size Me”) and Alex Gibney (“Enron: The Smartest Guys in the Room.”).
“Freakonomics” will also be available through “On Demand” services, Amazon.com and iTunes.
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The Best Documentary Feature award is to the Oscars as the Peace Prize is to the Nobels. And I didn’t mean that as a compliment.