‘Every Day’ gets little love from marketing

‘Every Day’ gets little love from marketing

Every Day Blu ray cover

The film “Every Day” hit the marketplace with three solid strikes against it.

The movie’s lead performers, Liev Schreiber and Helen Hunt, are hardly box office catnip despite their acting chops. “EveryDay’s” themes of marital life under extreme distress hardly cry “escapism.”

And the initial film poster Xeroxed the recent Christmas clunker “Little Fockers.”

It’s no wonder “Every Day” earned an uninspiring $35,0oo during its brief theatrical earlier this year. The film’s Blu-ray release doesn’t help matters. Its cover art reminded me of the hackneyed VHS sleeves I used to stack in the video store I patrolled during the 1980s.

Don’t let that dissuade you from checking out the film, out this week on home video. My review over at boxofficemagazine.com tells more about this affecting sleeper and why it deserved a better fate – and cover art.

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