The smart/funny indie film “Win Win” is making a killing at the box office.
Insert an asterisk here.
The film, starring Paul Giamatti as a morally conflicted wrestling coach, has earned more than $8 million in 54 days (as of May 12). That may not sound impressive, but the film has only been shown in 388 theaters nationwide in any given week.
“Win Win” feels like a breakout hit in the “Juno”/”Little Miss Sunshine” mold, although “Win Win” packs more mainstream appeal than those two quirk-fests. So why not start expanding the film into more theaters? It could be the perfect counter-programming for “Pirates of Thor’s Hangover.”
Still waiting for a response from Fox Searchlight, the studio behind “Win Win,” regarding that question. Perhaps the new business model is keeping indie hits on a modest release schedule to minimize print and marketing costs.
That’s fine, but it means most moviegoers miss out on a wonderful little film.
(Photo: Amy Ryan, Paul Giamatti, Burt Young, Bobby Cannavale, and Alex Shafer in “Win Win.” Photo Credits: Kimberly Wright, a Fox searchlight release)
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Which means that it needs to be talked up on the blogs as much as possible. For two reasons: one, because doing so and seeing comments to the postings will help sell the films merits to a studio and two, to keep it alive and fresh when its available on demand or on video.
I would like to see this film for many reasons. It looks like a good story, not filled with the typical angst driven teenage morality skits one usually sees, and the cast is amazing. Paul Giamatti, Melanie Lynskey, and Amy Ryan. Plus newcomer Alex Shaffer looks like he’s got a good career ahead of him.
I have to wait for the video release however as its not playing in my area.