The folks behind the new Kevin James comedy “The Zookeeper” don’t have to worry if the film disappoints at the box office.
They’ve already cashed a big check from it.
Check out the film’s trailer below. James’ character, who learns the animals in his zoo can talk, has a conversation with one pretty hairy ape.
“Is TGI Friday’s as incredible as it looks?” the ape asks, to which the zookeeper replies, “it’s pretty good.”
Seconds later, James’ van pulls up to a TGI Friday’s establishment, the company’s brand reflecting on the windshield.
A kid-friendly comedy starring James might be the surest thing all summer save a certain boy wizard. So why throw in such a bald product placement? Isn’t the cost of admission enough for consumers to endure these days? How can movie goers fight back? Can somebody at least call Morgan Spurlock?