Pixar’s John Lasseter wants to save the planet. The folks at Disney, which owns Pixar, want to turn a profit.
Can’t they all just get along?
The villain in Pixar’s new “Cars 2″ feature, opening June 24 is … wait for it … Big Oil.
Shocked? Anyone who saw Pixar’s “Wall*E,” with its slams against consumerism, shouldn’t be. But while Pixar films try to work their way into the hearts and minds of a gazillion kiddies, their corporate string pullers are squeezing every last cent out of the Pixar franchises. And burning plenty of non-alternative fuel in the process, no doubt.
Listen to Lasseter tell the Wall Street Journal about his intentions regarding “Cars 2.”
We revamped the whole story, the whole bad-guy arc. To me, there always needs to be a logic to our movies. No matter what subject matter it is, they have to be logical for the world we’re creating. I kept thinking about, “OK. A spy movie in the world where cars are alive. What would be a really good kind of über bad guy? Who is an über bad guy?” I kept going to big oil. This is before what happened in the Gulf of Mexico.
Why isn’t alternative fuel more… Why isn’t everybody jumping on that bandwagon? It makes so much sense: Electricity, solar, whatever. There’s ethanol. There’s all this stuff you could be doing. And so I thought, well, that could be really cool in that you could have big oil versus alternative fuel. That’s when we kind of crafted the bad guy’s story.
Never mind Lasseter’s warped logic regarding the current potential alternative fuels have for feeding the world’s energy needs. Doesn’t he realize how much oil will be burned bringing “Cars 2″ merchandise to the marketplace?
Should Lasseter, CEO of Pixar and director of “Cars 2,” be criticized for trumpeting green causes while helping Disney burn so much energy for a profit? Would love to hear an opposing view … let ‘er rip!
And please inform Jon Stewart, who still thinks Hollywood isn’t an ideologically-driven dream factory, about Lasseter’s motivations.
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(Photo: Grem (voice by Joe Mantegna), Acer (voice by Peter Jacobson), Siddeley (voice by Jason Isaacs), Lightning McQueen (voice by Owen Wilson), Mater (voice by Larry the Cable Guy), Finn McMissile (voice by Sir Michael Caine) bring “Cars 2″ to life. ©Disney/Pixar. All Rights Reserved.