Director Michael Bay is many things – box office titan, owner of a wind-swept ’80s ‘do and creator of the most confusing action scenes ever committed to celluloid.
But he’s not stupid.
Bay’s latest film, “Transformers: Dark of the Moon” hits theaters this week, and it’s the latest attempt to bring a third dimension into our lives. And he’s a mite worried about his 3D investment. So he’s addressing the film’s fan base directly for help via his blog. (Hat Tip: Deadline Hollywood)
‘Dark of the Moon’ has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie. (editor’s note: You know he’s serious when he uses the “re” construction at the end of “theater”)
That came on the heels of an open letter to projectionists far and wide concerning “Moon.”
“It is critical your projectors play to the brightness levels specified for best results.”
He’s right, of course. We’re at a critical stage in 3D acceptance. “Dark of the Moon” will obliterate the competition. But will people avoid the 3D version for the cheaper 2D alternative? Bay sure hopes not. To his credit, he’s treating the technology as it should be treated, with respect and interest.
Too bad his predecessors neglected to do the same, leaving 3D filmmaking on the cusp of irrelevance.